OUR AGENCY
An intimate agency setting a new standard for creativity.
With us, we want you to feel at home—we often say that our best ideas are born in our own living room.
Whether you're a creator or a brand, you're involved from the very beginning and get to be part of every step of the process to ensure it feels as authentic as possible.
We keep you in the loop from start to finish.
For us, it's all about building strong relationships with our clients to deliver at the highest level. We value an open dialogue to deeply understand your goals. Every activation should be so spot-on that it almost feels like we’re reading your mind.
We believe creativity thrives through genuine collaboration. By working closely with creators and brands, we turn ideas into authentic stories that connect and inspire. Every project is a shared journey — crafted with intention, honesty, and a passion for meaningful results.
Experience & Brands
With nearly a decade of experience in Event, PR and Influencer Marketing, I recently took the next step and founded AF STRATEGY. After years of working closely with industry-leading brands and navigating the evolving digital landscape, I bring a strategic and results-driven approach to every project.
During my five years as an Influencer Marketing Specialist at KICKS, I led collaborations and campaigns for some of the most notable brands in the beauty industry, including:
Fenty Beauty by Rihanna, Exuviance, Buxom, e.l.f. Cosmetics, Morphe, Fragrance by Sabrina, Lancôme, Anastasia Beverly Hills, Björn Axén, as well as a wide portfolio of brands represented by Saether, Scandinavian Cosmetics and Dermarome.
Today, at AF STRATEGY, we offer comprehensive expertise across influencer marketing, events, social media, performance marketing and creative campaign development. Recent collaborations include Elegancify, Mall of Scandinavia, Depart A Mental, Kaferang, Lindt Nordic, CakesStockholm and Mikkeller Södermalm.
Annie Fors
Founder
Exclusivity & Authenticity
At AF STRATEGY, we work with a select group of clients who are seeking more than just the ordinary. We offer an exclusive service designed for those who appreciate the power of creative thinking, attention to detail, and authentic expression.
Our team of creative people are not just thinkers; they are doers—driven by the belief that there is always room for innovation, and that true creativity is about pushing limits and setting new standards.
