AF STRATEGY partnered with Panos Emporio and Elena Belle, known from Swedish Hollywood Housewives, to present the brand’s 2019 Spring Collection, inspired by Scandinavian beauty and timeless style. The campaign was shot at the iconic water studio Weese’s Pieces in California, a setting for some of Vogue’s most memorable editorials.

Under the direction of renowned photographer Peter Svensson, makeup artist Jack Hargreaves, hairstylist Brizabot and the Swedish tv3 production team. The entire production was also filmed to create an episode for the reality series Swedish Hollywood Housewives, which later aired on television.

AF STRATEGY played a key role in the project, acting as both stylist and project leader, ensuring a seamless execution from concept to final campaign.