AF STRATEGY produced an exclusive in-store launch event for Elegancify at Depart A Mental, Mall of Scandinavia, welcoming around 30 handpicked influencers to celebrate the brand’s retail debut.

The evening included an inspiring brand talk by founder Reena and a glitter bar where guests could take part in an exclusive competition to win a jewelry piece from Elegancify’s latest collection, creating excitement and buzz across social media.

Guests enjoyed elegant pastries from @cakesstockholm, while each attendee received a personalized goodie bag featuring a jewelry piece of their choice and a touch of sweetness from Lindt chocolate.

AF STRATEGY managed the full production — from invitations, RSVPs, and logistics to styling, decor, and on-site coordination — delivering outstanding results:

• 30 influencers in attendance

• 100+ organic posts and stories

• 650,000+ total reach

• 10% engagement rate

• Coverage across Instagram & TikTok (1.4M combined audience)

In collaboration with:

@cakesstockholm · @depart.a.mental · @westfieldmallofscandinavia · @lindtnordic

A powerful brand moment that elevated Elegancify’s presence and positioned the brand as a rising name in Scandinavian jewelry and lifestyle.

"I had the pleasure of working with AF STRATEGY, who were responsible for my influencer event, and they did an outstanding job from start to finish. They understood exactly what I needed — often before I even had to say it — and created an experience that exceeded all expectations.
Annie is professional, creative, and solution-oriented, with a unique ability to naturally combine aesthetics and structure.
I highly recommend AF STRATEGY to anyone looking for someone with a strong eye for detail, brand awareness, and genuine commitment."

Reena
Founder of  Elegancify