AF STRATEGY, together with Plaza Kvinna, hosted an exclusive lunch at TAKO restaurant, bringing together a carefully selected group of creators and leading brands within beauty and lifestyle.

The event was designed as an inspiring and intimate experience, where brands and creators could connect naturally in a warm, elevated and thoughtfully designed setting. Guests enjoyed a seated lunch while discovering standout brands, with a strong focus on genuine interactions and meaningful conversations.

AF STRATEGY led guest selection, invitations, RSVPs and overall coordination, while Plaza Kvinna played a key role in coordinating all participating brands — together ensuring a seamless and well-executed experience from start to finish.

• 38 attendees (creators & brands)
• 130 organic posts and stories
• 2M total reach
• 9% engagement rate
• Coverage across Instagram

In collaboration with:
Aveeno® Professional
Davines Group
Nivea (together with Prat PR)
Rapunzel of Sweden
LAKRIDS BY BÜLOW
Mjuuk Beauty
Face Formula
Minolei Cosmetics
ACO
BAM Technology
Tilva Stålsmycken

Photography by @camillasvensk
Video by @zhyvora.story