AF STRATEGY, together with Plaza Interiör, hosted an exclusive lunch event at Villa Dagmar, welcoming a carefully selected group of influencers and creatives within interior and lifestyle.

The event was designed to create an inspiring and intimate setting where brands and creators could connect naturally, surrounded by a warm and elevated atmosphere. The table setting and floral design were beautifully created by Villa Dagmar and @a_table_stori.

Guests enjoyed a seated lunch while discovering selected brands within kitchen and interior, and each attendee received a thoughtfully composed Plaza box filled with inspiring pieces to take home.

AF STRATEGY managed guest curation, invitations, RSVPs and overall coordination — ensuring a seamless and well-balanced guest experience.

• 32 attendance
• 127 organic posts and stories
• 1.3M+ total reach
• 9% engagement rate
• Coverage across Instagram & TikTok (1.6M combined audience)

In collaboration with:

@rowicohome · @tovenco · @lagerhause · @maison_affable · @a_table_stori · @elegancify.se · @oenoforosgroup · @villadagmarsthlm · @plazainteriör

Photography by @camillasvensk

An inspiring brand experience designed to build meaningful connections and long-term collaborations.