AF STRATEGY together with Plaza Interior, hosted an exclusive and intimate lunch at Backstage Brasserie on Djurgården in Stockholm, bringing together creators and brands within interiors, beauty, lifestyle and wellness.

The event was designed as an inspiring and relaxed gathering where guests could connect, discover exciting brands and build new relationships in a beautiful setting. Over lunch, creators and partners shared conversations, ideas and experiences, creating an atmosphere that felt both personal and engaging.

AF STRATEGY managed guest selection, invitations and event coordination, while Plaza Interiör played a key role in bringing together the participating brands.

• 28 attendees (creators & brands)
• 54 organic posts and stories
• 620K estimated reach
• 7.2% engagement rate
• Coverage across Instagram

In collaboration with:

Nivea
Minolei Cosmetics
Maison Affable
Terica Beauty
ECOVACS Nordics
Better You Sverige
Wine Affair
Studio Minerva

Photography by @sheppard.mariia
Video by @zhyvora.story