PLAZA INTERIÖR × BANK HOTEL

AF STRATEGY, together with Plaza Interiör, hosted an exclusive influencer lunch at Sophie’s, Bank Hotel, welcoming a carefully selected group of influencers, creatives and inspiring brands within interior, design and lifestyle.

The event was designed to create an inspiring and intimate setting where brands and creators could connect naturally, surrounded by the elegant atmosphere of Bank Hotel.

Guests enjoyed a seated lunch while discovering selected brands across interior, design, beauty and lifestyle. Each attendee received a thoughtfully curated Plaza box filled with inspiring products to take home.

AF STRATEGY was responsible for guest management, invitations, RSVPs and overall event coordination — ensuring a seamless and memorable brand experience.

• 36 attendees (brands & creators)
• 159 organic posts and stories
• 1M+ estimated total reach
• 9% engagement rate
• Coverage across Instagram

In collaboration with:
@givinu_ · @gense_official · @klonginterior · @skinnwillehome.se · @lavaage · @leksands_knacke · @minoleicosmetics · @hikkibiskus · @wine.affair · @plazainterior · @sophies · @bankhotelstockholm

An inspiring brand experience designed to build meaningful connections, strengthen brand visibility and create opportunities for long-term collaborations.